# identity.md

## Organization Overview
- **Company Name:** Moz (SEOMoz, Inc.)
- **Mission:** To make the web a better place by providing a more valuable way to do marketing where customers are earned rather than bought.
- **Company Structure and Legal Entity:** SEOMoz, Inc., a Ziff Davis company.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Supported by the largest community of SEOs on the planet.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Team members include Alex Calvert, Alicia, Ameliah, Andrew Hignett, Ben Hammer, Casey Coates, Chima Mmeje, Daphne Mui, Darko Cejkov, David, and David K. (See: https://moz.com/about/team)
- **Team Structure and Departments:** Organized across various functional areas including product, community management, and marketing.
- **Company Culture and Values:** Obsessively passionate about SEO and digital marketing; dedicated to earning customer trust and providing tools that simplify complex marketing tasks.

## Operations & Structure
- **Business Model and Operational Approach:** Provides SEO software and tools for keyword rankings, content marketing, market research, digital PR, and local SEO.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** A Ziff Davis company.