# Search Engine Ranking and Visibility Learning Resources #### Get ready to learn how search engines rank content, which determines your online search visibility. ## Start your learning journey ### How to Rank ###### READ TIME: APPROX. 30 Minutes How do you actually rank a webpage? Follow this step-by-step SEO checklist outlining requirements and what to look out for in order to optimize your chances of ranking higher in search results. [Read the guide](/content/how-to-rank/index.html) ## Learn the basics In order to improve your visibility in search engine results pages, you first have to understand how rankings work and what you should focus on. ##### All About Google: The Algorithm **From the Professional's Guide to SEO** To be a professional SEO, it’s not enough to know how Google works. You also have to know how Google thinks. In this chapter of you'll learn the ins and outs of Google's algorithm. [Read the chapter](/content/professionals-guide-to-seo/all-about-google-algorithm/index.html) ##### What is Google E-E-A-T? E-E-A-T stands for experience, expertise, authoritativeness, and trust. It is a set of quality guidelines that Google’s search engines use to evaluate content. Understanding and improving E-E-A-T is crucial for SEO success. [Read the article](/content/learn/seo/google-eat/index.html) ##### What Are On-Page SEO Ranking Factors? While there are many aspects to learning modern SEO, the way your page is optimized can have a huge impact on its ability to rank. [Read the article](/content/learn/seo/on-page-factors/index.html) ##### Google Discover SEO Best Practices Google Discover is a highly personalized content feed that aims to show users content relevant to their interests. Learn more about this feature and how to create content that is more likely to be featured. [Read the article](/content/learn/seo/google-discover-seo-best-practices/index.html) ## The latest news about search engines ## [5 Takeaways from Google’s GEO Guidelines](/content/blog/google-geo-guidelines/index.html) What do Google's official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy. ## [Brand Bias in Prompts: An Experiment](/content/blog/brand-bias-in-llm-prompts/index.html) We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini. ## [How Much Do Keywords Matter in 2026?](/content/blog/do-keywords-matter-in-2026/index.html) As keyword targeting continues to evolve, you may be wondering if exact-match keywords still matter. Learn how machine learning and NLP have shifted SEO from simple synonyms to complex semantic clusters. See the data behind how Google and Gemini interpret the meaning of your content. ## More about the SERPs Search Engine Results Pages, or SERPs, are chock full of information. Learn what makes up a result and what the best practices are for each component. [**What is a SERP Feature?**](/content/learn/seo/serp-features/index.html) **Common types and how to win them** [Read the article](/content/learn/seo/serp-features/index.html) [**What Is Search Intent?**](/content/learn/seo/search-intent/index.html) **And why it matters** [Read the article](/content/learn/seo/search-intent/index.html) [**What Are Meta Descriptions?**](/content/learn/seo/meta-description/index.html) **And how to write them** [Read the article](/content/learn/seo/meta-description/index.html) [**Title Tag Best Practices**](/content/learn/seo/title-tag/index.html) **Plus a free preview tool** [Read the article](/content/learn/seo/title-tag/index.html) ## Moz metrics to know When using Moz tools, you’ll often see some Moz proprietary metrics that help you understand the ranking strength of sites across the web. Learn more about them with these comprehensive guides. [**Domain Authority**](/content/learn/seo/domain-authority/index.html) **What is it and how is it calculated?** Domain Authority, or DA, is a Moz score that predicts how likely a **website** is to rank on search engine results pages (SERPs) compared to competitors. [Read the guide](/content/learn/seo/domain-authority/index.html) [**Page Authority**](/content/learn/seo/page-authority/index.html) **What is it and how is it calculated?** Page Authority, or PA, is a Moz score that predicts how likely a **page** is to rank on search engine results pages (SERPs) compared to competitors. [Read the guide](/content/learn/seo/page-authority/index.html) [**Brand Authority**](/content/learn/seo/brand-authority/index.html) **What is it and how is it calculated?** Brand Authority is a score developed by Moz that measures a domain’s total **brand strength** as a 1-100 score. [Read the guide](/content/learn/seo/brand-authority/index.html) ## Keep up with algorithm changes Curious if a recent algorithm update is impacting your rankings? We've got the resources to help keep you up to date. [**Google Algorithm Updates & History**](/content/google-algorithm-change/index.html) A History of Major Google Algorithm Updates from 2000–Present [Check for updates](/content/google-algorithm-change/index.html) [**MozCast**](/content/mozcast/index.html) A weather report showing turbulence in the Google algorithm is [Check the weather](/content/mozcast/index.html) ## The latest from the Moz Blog ## [How Community Building Helps Your SEO — Whiteboard Friday](/content/blog/community-and-seo-benefits-whiteboard-friday/index.html) Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and creating more relevant content that connects with your audience ## [Stop Calling It SEO: 12 Strategies To Dominate AI Search in 2026](/content/blog/strategies-to-dominate-ai-search/index.html) Still treating AI search like traditional SEO? Learn 13 Relevance Engineering strategies to win citations, improve retrieval, and drive business value in AI searches. ## [The PEE Framework for Agentic AI — Whiteboard Friday](/content/blog/pee-framework-for-agentic-ai-whiteboard-friday/index.html) Too many buzzwords in the AI search space? Let’s simplify it. AI engines reward clarity, freshness, and context. Steal Rejoice Ojiaku’s content framework for your new and updated content to improve citations and mentions.