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### Restaurant menu SEO: PDF or HTML?

Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.

#### Responses

- **[BostonWright](/content/community/q/user/bostonwright/index.html)** last edited by [Aug 22, 2011, 9:27 AM](/content/community/q/post/7157/index.html)
- **[YouON](/content/community/q/user/youon/index.html)** last edited by Aug 23, 2011, 12:30 AM
- **[brycebertola](/content/community/q/user/brycebertola/index.html)** last edited by [Aug 22, 2011, 12:44 PM](/content/community/q/post/97419/index.html)
- **[KeriMorgret](/content/community/q/user/kerimorgret/index.html)** last edited by Aug 22, 2011, 9:43 AM
- **[ReneReinholdt](/content/community/q/user/renereinholdt/index.html)** last edited by Aug 22, 2011, 9:34 AM

#### Summary of Responses

1. **BostonWright:** 
   Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.

2. **YouON:** Matt Cutts on PDF... [Watch here](http://www.youtube.com/watch?v=oDzq-94lcWQ)

3. **brycebertola:** Lol, I was thinking about this exact article when I read the title.

4. **KeriMorgret:** From a user's perspective, be sure to look at how the site will show up on a mobile device. [Here’s a great post from The Oatmeal](http://theoatmeal.com/comics/restaurant_website) about what users want vs what they get from a restaurant website in general.

5. **ReneReinholdt:** For SEO I would recommend HTML, with the option to download a PDF. That being said you should also consider how much time is wasted on doing it HTML. Can the company earn more money by spending their time on something else? I mean how often do people actually search for a certain dish when they are about to go out for dinner? My bet is that they are more likely to do a search like: "Italian restaurant in downtown Berlin" rather than "Broccoli slightly roasted in white-wine". Do you see what I mean?
